Today we will try to respond to several questions that many of you certainly have considered at some moment in your lives: what impact do sports events have on the traffic generated on the Internet? How is online traffic affected by whether a city’s team loses or wins? Can a sporting event as big as the Super Bowl end up paralysing a country like the USA? We are going to respond to each one of these questions in the following paragraphs. If you would like to spend an entertaining moment discovering the relation between sports and porn consumption on the Internet, rub your eyes for a second and keep reading.